Best Practices in Market Research

iReach use the same quality process for our cutting-edge online research as for our face to face or CATI projects. Our process includes questionnaire design, sampling, quality assurance, and data validation.  This approach ensures our research analysts are always working with robust and valid data for the analysis and reporting phases of each project – be it online, phone based or face to face research.

Research Project Methodology

We have developed a 6 phase project methodology, including a specific data validation phase for data collected across our activities, to ensure the research analysis remains centred on project objectives.  This method allows us to build a robust best practice process and quality assurance is guaranteed for the research analysis and insights for each project. The six phases are:

1. Establish research goals and objectives
2. Develop conceptual framework
3. Formulate research questions
4. Select appropriate research methodologies
5. Validity and quality assurance
6. Final analysis and reporting

Code of Conduct

iReach fully adhere to the ESOMAR Code of Practice. The Code is based on the following  fundamentals:

1. Market researchers shall conform to all relevant national and international laws.
2. Market researchers shall behave ethically and shall not do anything which might damage the reputation of market research.
3. Market researchers shall take special care when carrying out research among children and young people.
4. Respondents’ cooperation is voluntary and must be based on adequate, and not misleading, information about the general purpose and nature of the project when their agreement to participate is being obtained and all such statements shall be honoured.
5. The rights of respondents as private individuals shall be respected by market researchers and they shall not be harmed or adversely affected as the direct result of cooperating in a market research project.
6. Market researchers shall never allow personal data they collect in a market research project to be used for any purpose other than market research.
7. Market researchers shall ensure that projects and activities are designed, carried out, reported and documented accurately, transparently and objectively.
8. Market researchers shall conform to the accepted principles of fair competition.