iReach Market Research has invested in the leading research technologies to maximise the value of insight for our clients. For all research activities we utilise a common set of research technologies from Qualtrics.
From survey design, data collection, and data processing to analysis and online reporting, Qualtrics is a proven system used by industry specialists in leading market research organisations around the world. Qualtrics caters to all data collection methods, including online, telephone (CATI), personal (CAPI), and internet-based interviewing.
iReach has developed iReach Conversations as a revolutionary market research platform that combines qualitative and quantitative methods. iReach Conversations allows companies to listen to the talk around their brand in a controlled environment. It also facilitates crowdsourced innovation, ad and concept testing, and it represents a unique opportunity for brands to get closer to consumers.
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