iReach has developed a new approach to Omnibus surveys in Ireland: with the iReach Online Multibus we can extend the sample size or narrow it down to specific segments to obtain unique insights for each client. We also run a number of topic or industry specific Multibus surveys on an ad hoc basis for clients who need to target specific groups of consumers or business people.
Using the iReach Consumer Decisions Research Panel, we deliver 1,000 completed and unique survey responses each month from adults of all ages and is nationally representative of the Irish population. Using the iReach Consumer Research Panel for Northern Ireland, iReach can also run All Island research projects.
Using the iReach Business Decisions Research Panel, we deliver 200 completed and unique responses per month from business decision makers across a variety of sectors, companies, and functions.
The iReach monthly Omnibus survey is an online self-completion survey supporting rich media functions including heatmapping, video, rich media, audio, and graphics to engage respondents and fun and interactive surveys.