iReach use Qualtrics and Market Sight for data capture and analysis over a project lifecycle. Analysis available using these tools includes complex cross tabs, frequencies, Chi2-testing, T-testing and categorical values for qualitative research projects. For more complex data analysis Qualtrics offers a wider range of statistical tests such as factor analysis, cluster analysis and non-parametric tests.
The goal of our insight-driven research approach is to find out why rather than how many through our research engagements. We deliver high quality analysis and reports to provide actionable insights and prescriptive advice to our clients. A unique aspect of iReach’s service is our ability to provide reporting tools, real-time trackers, and dashboards to our clients to integrate research findings into line of business and executive KPI’s.
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