To support the needs of selected industry sectors or key topics of interest, iReach Market Reseach has developed a number of specialist omnibus surveys, where questions are specificially targeted at selected segments.
In June 2008 iReach launched a new Multibus study on sustainability in Ireland to look at a wide range of key areas including Corporate Social Responsibility, energy trends and green IT. The goal of this specialist panel was to gauge the understanding of a series of issues, from awareness of sustainability targets, consumer and business grants, renewable energy options, waste recycling options, impact of individual and business choices on basic services such as water, electricity, technology, telecoms and fleet management.
Consumers are increasingly using peer-to-peer technologies and social networking to share information. Financial brands risk being undermined as marketing loses control of the message. Online experience, broadband, and social computing are transforming consumers’ behaviour, and the value of financial brands is being eroded as consumers select and purchase financial products online. iReach launched the financial services Multibus to address this fast changing industry sector, which requires a detailed understanding of what is a unique marketplace.
The retail sector was faced with a wide range of challenges in 2009 due to the growing popularity of online shopping in Ireland. Based on iReach Market Research studies, 55% of Irish shoppers test products in-store before buying online. Costs savings are the main expected benefit from online purchasing while the global nature of online shopping puts further pressure on retail outlets without a multi-channel retail strategy. iReach launched the retail sector Multibus to address this fast changing industry sector, which requires a detailed understanding of the unique marketplace and evolving buying behaviours.
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