A custom panel is a panel built by iReach that is owned by one of our clients. Custom panels uaually consist of our clients’ customers and sometimes potential customers. It is your ongoing proprietary research tool that employs traditional and online research methods to uncover insights from your target grouping.
Custom panel respondents have agreed to participate in surveys and have provided key demographic and marketing information through a “staging” survey. You may choose to ask whatever questions you like in the staging questionnaire. This creates a common base of information that forms the foundation for future research studies by allowing you to select targeted groups, and allows us to segment the customers according to their attitudes and behaviours. Only clients can access their panellists – nobody else is able to.
iReach Market Research recruit and build the custom panel for our clients using our online survey and panel management software. We can also provide ongoing support and management of the research process to provide the required skills in questionnaire design, survey execution and research reporting to ensure you get the maximum data from your panel. Click here for Custom Panels brochure.
A wide variety of research and marketing objectives can be met through the development of a proprietary panel, from short-term needs through to long-term strategic planning. Click here for benefits-of-customer-panels
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