Active Panel Management

Our consumer and business decisions panels are not just lists of participants and their emails; they are actively managed groups of business professionals and  consumers who have agreed to participate in research, and they are kept engaged to maintain a high level of response rates. iReach Market Research run regular web and phone based campaigns to replenish and re-profile our panel participants and respondents as part of ongoing management activities to keep the panels fresh and engaged.

ESOMAR 26 Questions for Online Research Buyers

iReach Market Research fully adheres to the ESOMAR guidelines on conducting internet research as published in 2005 and revised in 2008. This guide looks at 26 best practice areas for research buyers to consider when selecting an online research provider across the following headings;

• Company profile
• Sample source
• Panel recruitment
• Panel and sample management
• Policies and compliance
• Partnerships and multiple panel management
• Data quality and validation

26 Questions for Research Buyers of Online Samples

Click here to see iReach Market Research response to ESOMAR 26 Questions