iReach Market Research has built our exclusive online panels over the last 4 years. Our multi-sourced recruitment approach includes web ads, targeted opt-in email lists, word of mouth, telephone based call campaigns and online promotions. This sourcing from many avenues means a more representative panel as different people are attracted to different recruitment methods.
We use a double opt-in to invite participants to join the business and consumer decisions panels. This means respondents have agreed twice to join either of the panels, ensuring respondent commitment and it also has the added benefit of verifying that all contact information is accurate at the time of each survey.
For consumer research targeting or segmentation is essential. We have been able to use our expertise and knowledge in this area to build our nationally representative business and consumer panels. This allows us to fill very specific demographic quotas, across a wide range of variables, to build any sample that encompasses key segments specific to each project.
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