A custom panel is a panel built by iReach that is owned by one of our clients. Custom panels usually consist of our clients’ customers and sometimes potential customers. It is your ongoing proprietary research tool that employs traditional and online research methods to uncover insights from your target grouping.
Research Panel Benefits
- A cost-effective research tool compared to paying for ad hoc custom research projects.
- Longitudinal tracking -track panellists over months and years according to your purposes
- Segmentation of panellists according to your criteria
- Immediate access -the ability to talk to panellists when you need to about what you want
- Behavioural linking -the ability to easily link survey responses to actual purchase data at an individual level
- Public relations benefits -feeding media sources timely and topical information gained from the panel A ready made “innovation test” sample for the design of new concepts, products, and services. Quick turn-around idea evaluation
- Online focus groups, with the ability to “push” websites, audio, and video to respondents for their evaluation
- Advertising and Awareness testing
Ph: (01) 2143740