We are a full service market research agency based in Ireland, supporting all quantitative and qualitative research methodologies. Our unique proposition is based on our dedication to ‘insight through innovation’ where we look to utilise new technologies and research approaches to maximise return on investment for our clients’ research activities.
iReach has been an active promoter of online market research activities as an enhancement to more traditional face to face or phone based activities.
iReach use the same approaches and methodologies for our online research as for our CATI or face to face projects; from questionnaire design and sampling, through to quality assurance and data validation. This approach ensures our research analysts are always working with robust and valid data for the analysis and reporting phases of each project – be it online, phone based or face to face research.
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