Ad Testing and Post Campaign Awareness

iTest Ads from iReach is a standard pre-copy test similar to the ones used in conventional media for reviewing advertising material. Using rich media, iTest Ads is an ideal tool for reviewing the advertising effectiveness of any advertising formats while preparing the campaign. Click here for iTest Ads Brochure.

iReach iTest Ads  may be used for the following:

• Test different advertising formats and media for their respective business or consumer acceptance and performance values
• Test different design approaches with respect to their effectiveness and effect
• Analysis of the advertising efficiency within a defined target group as compared to the rest of the respondents
• After performance values have been determined for the tested ads, favourites are listed along with recommendations for optimising campaigns

Post Campaign and Brand Awareness

Online research using embedded rich media including TV, radio, and print stimuli provides a rapid response and cost effective method of measuring ad or campaign effectiveness and gauging brand awareness.