iReach run traditional focus groups and in-depth interviews under our iFocus brand. Using our iReach Research Business and Consumer Panels, we pre-screen participants to take part in such qualitative projects. In addition iReach supports our online focus groups or video in-depths, which are an ideal approach when traditional face to face methods are not possible. Such focus groups involve 3-30+ individuals who “meet” online with video. The discussion takes place in realtime, and the moderator asks questions and probes just as they would in a traditional focus group.
Using iReach exclusive Research Panels, we target participants based on their demographic profiles and location and allows for the significant reduction in recruitment costs. These cost savings are passed to iReach clients to maximise retrun on investment for such projects. iReach also supports live Video Streaming of focus groups to the internet.
Click here for iFocus brochure.
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