Focus Groups

In addition to more traditional focus groups or in-depth interviews iFocus from iReach, our online focus groups, are an ideal approach when traditional focus groups are not possible. These online focus groups involve 3-30+  individuals who “meet” online. The discussion takes place in realtime, and the moderator asks questions and probes just as they would in a traditional focus group.

Recruitment is subject to the same guidelines as traditional focus groups, and during the group, participants can adopt a pseudonym thereby allowing anonymity and sensitive issues to be discussed. A further benefit of on-line focus groups is that they allow respondents from any location to participate, and therefore reduce time and travel costs associated with traditional focus groups.

Click here for iFocus brochure. 

Key Benefits and Features:

• Collect insights from more people in less time
• Combines benefits of qualitative and quantitative techniques
• Online groups can be conducted nationally or internationally
• Can ask open-ended questions, closed-ended questions that are tabbed immediately, or ad hoc questions developed during the session
• Enables responses to be processed in real-time
• Facilitates team decision-making
• Transcripts are available immediately for reporting or e-mailing
• No travel required