For all organisations research data serves as a vital tool to help them understand the current state of national, regional and local markets; industry drivers and trends, evolving technologies, and investment and consumer spending trends; as well as providing critical benchmarks and direction for the future. Ultimately research is best used as part of the strategic decision-making process, to help organisations make informed and correct decisions about their future actions. iReach Market Research supports all fieldwork methods mainly leading with Telephone and Online Surveys. Using iReach Research Panels, we can pre-screen target demographics so time and effort is not wasted finding your target audience. iReach pass these savings in the form of reduced costs to our clients.
Email surveys are surveys where an email is sent to respondents inviting them to participate in an online survey. The email contains a link to the survey landing page which can be branded or non-branded using iReach technology.
Banner surveys are self-selecting web surveys. Many companies do not allow pop-up surveys on their site, so placing banner advertisements on these sites or community networks invite respondents to participate in the web survey, normally offering some form of an incentive.
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