For all organisations research data serves as a vital tool to help them understand the current state of national, regional and local markets; industry drivers and trends, evolving technologies, and investment and consumer spending trends; as well as providing critical benchmarks and direction for the future. Ultimately research is best used as part of the strategic decision-making process, to help organisations make informed and correct decisions about their future actions. For some key insights or demographics, online research is a powerful but cost effective methodology.
Email surveys are surveys where an email is sent to respondents inviting them to participate in an online survey. The email contains a link to the survey landing page which can be branded or non-branded using iReach technology.
Banner surveys are self-selecting web surveys. Many companies do not allow pop-up surveys on their site, so placing banner advertisements on these sites or community networks invite respondents to participate in the web survey, normally offering some form of an incentive.
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