Visitor Profiling

For an increasing number of companies and brands, their corporate website is a significant engine of communication and eCommerce.  However, few can fully measure or profile visitors and user experience of available online services.

Project Approach

iReach Market Research has conducted numerous client projects to understand website visitors and profiles; who is visiting, what they are trying to do, and how do they rate the experience. We use a multi-phased methodology to research this area, starting with a website-initiated invitation or opt-in based survey amongst visitors to your website. Project options are available to benchmark user experience with competitor sites or a best in class peer group to analyse how your website compares to others in terms of user experience and site performance.

Visitor Feedback Analytics

Every online business knows that the key to success is in the hands of your customers and website visitors.  Your customers and website visitors know what they are looking for and know what they want.  Visitor analytics is designed to capture user feedback through any online process from your home page to online shopping, eCommerce or your quote engine. Our solution is delivered in partnership with Kampyle where iReach is a certified partner to provide this solution in Ireland.  Feedback Analytics from iReach

Website Usability

Website usability is an approach that makes web sites easy to use and improves the experience of interaction. The user should be able to intuitively find the actions they need to perform on the web page, such as site search, product or service research, and transaction completion. The broad goal of usability can be:

• To present the information to the user in a clear and concise way.
• To give the correct choices to users in an obvious way.
• To remove any ambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.
• Put the most important thing in the right place on a web page or a web application.