Participants can purchase a single question or a group of questions as part of the Multibus survey which is carried out each month using iReach’s exclusive online consumer panel of 15,000 participants who have opted in to participate in such surveys. iReach Market Research has built our unique online consumer panel over the last 5 years. Our multi-sourced recruitment methods include web ads, targeted opt-in email lists, word of mouth, telephone based call campaigns and online promotions. Sourcing participants from many avenues means a more representative panel as different people are attracted to different recruitment methods.
For consumer research targeting or segmentation is essential. We have been able to use our expertise and knowledge in this are to build our nationally representative panel. This allows us to fill very specific demographic quotas, across a wide range of variables, to build a sample that can represent key segments specific to each project.
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