News
March 5, 2026 by admin
48% of adults with mothers in Ireland will be buying a present for their mother this Mother’s Day. Of those who will buy a gift the average amount adults will spend is €125. Adults who have a positive relationship with their mother plan to spend €150. 70% of adults would describe their
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March 2, 2026 / March 2, 2026 by admin
2 years after the Re-Turn Scheme was introduced in Ireland, iReach asked adults in Ireland their thoughts on the success and barriers of the Deposit Return Scheme. • 1 in 4 adults (25%) use the machines in shops or supermarkets much more than they did at the start and 14% use them a bit more
February 13, 2026 by admin
• 1 in 3 adults (34%) have been personally affected or someone close to them have been affected by flooding in Ireland. o This is highest for adults in Munster with 45% being personally affected or someone close to them have been affected by flooding. • 78% of adults feel Ireland is not doing enough
February 11, 2026 / February 11, 2026 by admin
• The majority of adults in Ireland (92%) plan on buying gifts this Christmas with the average amount adults plan to spend on Christmas gifts and presents is €555. o There is a fall in expected spend in 2025 from €597 last year. • 30% of respondents start or plan to start buying gifts for
November 26, 2025 by admin
2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024. Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.
November 21, 2025 by admin
With Black Friday coming up on the 28th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024. iReach insights ran a Nationwide Survey in
November 18, 2025 by admin
2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday. More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a
November 12, 2025 by admin
This is highest for Millennials (aged 25-34) with 48% feeling Ireland should have its own version of Thanksgiving. • More than 1 in 3 adults (35%) think Thanksgiving is becoming a more recognised celebration in Ireland. • 44% of adults think younger generations in Ireland are more open to celebrating Thanksgiving, highest for Millennials at
October 29, 2025 by admin
72% of adults will spend money on Halloween sweets, decorations, costumes, etc. which is down 6% from last year. The majority of adults (80%) feel that retailers should reduce single-use plastic packaging for Halloween products. This is highest for adults aged 25-34 with 90% agreeing retailers should switch to single-use plastic.
October 6, 2025 by admin
16% of adults think they will be better off financially after the Budget announcement with Government Ministers are suggesting that adults in Ireland will be better off by a modest amount at around €10-€20 a week. Of those expecting an increase in their finances, the average amount adults expect to be better