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2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024.
iReach Nationwide Survey shows that adults in Ireland plan to spend €422 million on Black Friday and Cyber Monday deals this year, down €36 million from 2024.
81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers.
29% of respondents feel that Ireland should have its own version of Thanksgiving, a day to give thanks or celebrate togetherness.
Adults in Ireland plan to spend €61 million on Halloween this year, down €11.5 million from last year.