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2 in 3 adults (66%) think Gen Z are more self-care focused than older generations, especially when it comes to proactive wellbeing and mental health.

2 in 3 adults (66%) think Gen Z are more self-care focused than older generations, especially when it comes to proactive wellbeing and mental health.

International Self-Care Day is observed annually on July 24th. It’s a day dedicated to promoting the importance of self-care as a fundamental aspect of overall well-being, encompassing physical, mental, and spiritual health. The day encourages individuals to prioritize activities that help them recharge, manage stress, and improve their overall quality of life. We asked adults in Ireland their thoughts on self-care.

• Over 1 in 3 adults (35%) think the biggest barrier stopping them from prioritizing self-care is the lack of time and 23% think the biggest barrier is the cost or access to resources.

• Over half (54%) of adults think employers can better support emotional wellbeing in the workplace by offering flexible working options. This is highest for Millennials with 67% thinking this would support emotional wellbeing.

• 57% of Gen Z think employers can better support wellbeing by encouraging mini-breaks and 32% think they should run self-care awareness initiatives.

• 36% of adults say they only take out time for their mental wellbeing a few times a year, 16% take out time a few times a month, and 16% take out time once a week.

• 41% of adults think self-care can be a personal empowerment tool and a commercial opportunity it just depends on the intent.

• More than 1 in 2 (58%) adults think “digital detox” is becoming the new form of self-care and taking time offline improves their mood, focus, and sleep quality.

• 54% of respondents think that social media hinders self-care as it creates pressure to be seen doing it rather than truly benefiting from it and 41% think it can lead to toxic positivity or unrealistic self-care standards.

• 1 in 3 adults think that the wellness “hype” can make people feel they’re not doing self-care “right” unless it’s aesthetic or expensive.

• 39% of adults don’t think wellness apps long-term wellbeing as they rely too much on streaks or “perfect” use and 34% think they create pressure, guilt, or screen fatigue.

For more statistics you can visit us at our blog: https://ireachhq.com/blog

About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 4th and 13th of July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of adults nationwide:

Q1. How often do you take time out for your mental wellbeing?
Q2. What’s the biggest barrier stopping people from prioritising self-care?
Q3. How can employers better support emotional wellbeing in the workplace?
Q4. Do you think self-care has become commercialised or is it empowering?
Q5. Do you think Gen Z are more self-care focused than older generations?
Q6. Do you think “digital detox” is becoming the new form of self-care?
Q7. How do you think social media may encourage or hinder self-care?
Q8. How do you think wellness apps genuinely do/ don’t improve long-term wellbeing?
Q9. Do you believe missing climate targets will have long-term economic consequences for Ireland?
Q10. How optimistic are you about Ireland’s ability to reach net-zero by 2050?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

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