Robust
Nationally Representative by Age,
Region, Gender and Social Class
Fast and Effective
6 Day turnaround with Y/N
Questions starting from €400 each
Reporting with Insights
Full data analysis and PowerPoint
reporting by iReach Analysts
iReach Consumer Decisions Omnibus Methodology
The iReach Multibus is a unique Omnibus survey delivering a nationally representative sample of 1,000 adult Consumers in Ireland twice each month. Participant clients can purchase a single question or a group of questions as part of the Omnibus survey for ad-hoc research projects or tracker studies. Delivering actionable insights, costs include questionnaire design, full data analysis and PowerPoint reporting by experienced iReach Research Analysts. Accurate and Robust with Confidence Interval of 95% and Confidence Level of +/- 2.5%.
Current Schedule
| Launch Date | Headline Results | Full Report | |
| Feb | 5th | 11th | 13th |
| Feb | 19th | 25th | 27th |
| Mar | 5th | 11th | 13th |
| Mar | 19th | 25th | 27th |
| Apr | 2nd | 8th | 10th |
| Apr | 16th | 22nd | 24th |
| May | 7th | 13th | 15th |
| May | 21st | 27th | 29th |
iReach Consumer Research Panels Analysis Variables
iReach has built proprietary Research Panels covering Consumer segments capturing a wide range of analysis variables.
These Research Panels are used for all iReach client projects including the monthly Consumer Decisions Omnibus, Custom Surveys and recruitment for qualitative research such as In-Depth Interviews and Focus Groups.
Demographic Variables
Gender
Age
Social Class
Family Status
Marital Status
Home Ownership
Employment Status
Educational Background
Region, County, Urban/Rural
Some Economic Variables
Decision Making
Grocery Shopping
Income, Spend and Savings
Some Custom Variables
Broadband Subscription
Sports and Hobbies
Online habits
Media Consumption
Analysis and Reporting
iReach Omnibus costs include full data analysis and reporting run by experienced Research Analysts to identify and deliver actionable
insights and recommendations
