• Over 1 in 3 adults (67%) support tax stamps to tackle the illicit trade of e-cigarettes with 37% of these strongly supporting a tax stamp.
• Health groups say the Government must do more to protect young people from vaping, 56% of adults think the Government should restrict youth appealing flavours, colours, and packaging.
• Over half (52%) of adults think the government should extend the minimum legal age to 21 for all nicotine products, 51% think they should strengthen age verification, and 47% think they should fast track the disposable vape ban.
• In stores, 46% of adults feel there should be a tightening of retail access and 38% think shops should use price to deter experimentation.
• Northern Ireland has brought its single use vape ban into force, 79% of adults think Irish measures are falling behind and cross border shipping will surge once the excise lands.
• Convenience and newsagent groups think the excise and compliance rules invite smuggling and retailer admin costs, 57% of adults think the Government should offer free retailer compliance toolkits.
• 41% of adults think the Government should offer retailers subsidised age verification tech grants and 23% think they should offer community partnership grants.
• 68% of adults think non smokers are getting hooked on nicotine through vapes.
For more statistics you can visit us at our blog: https://ireachhq.com/blog
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23rd and 30th of July and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of adults nationwide:
Q1. Budget 2025 adds an excise of 50c per ml of e liquid — will higher prices curb youth uptake or just drive a black market?
Q2. Do you support tax stamps to tackle illicit trade?
Q3. Survey data show significant e cig use among young adults — are non-smokers getting hooked on nicotine through vapes?
Q4. Health groups say Government must ‘do much more’ — what do you think they could do to help protect young people?
Q5. Northern Ireland brought its single use vape ban into force — do you think Irish measures are falling behind, and will cross border shopping surge once excise lands?
Q6. Convenience & newsagent groups say the excise and compliance rules invite smuggling and retailer admin costs — how could the Government support small retailers while protecting kids?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364