- 2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday.
- More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a food event.
- 81% of adults would prefer Irish retailers to focus on an Irish Shopping Event around the time of Black Friday/ Cyber Monday to promote Irish retailers. This is highest for Millennials at 92% preferring this.
- 47 % of adults like the idea of an Irish Shopping Saturday while 34% of adults would prefer the idea of a Green Shopping Day to promote Irish retailers.
- 28% of all adults like the idea of another big meal or food event so close to Christmas, with younger age groups much more open to this additional celebration, highest at 43% of Gen Z and 48% of Millennials.
- 23% of adults think Thanksgiving is a positive cultural exchange between America and Ireland. This is highest for Gen Z (aged 18-24) with 43% seeing it as a positive cultural exchange.
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About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23rd and 30th of October and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of adults nationwide:
Q1. Do you see Thanksgiving as more of a family tradition, a food event, or a shopping holiday?
Q2. Do Irish people need another big meal day so close to Christmas — or is one enough?
Q3. Do you use the traditional food menu for Thanksgiving (Turkey etc) as a ‘dry run’ to practice for Christmas Dinner?
Q4. Is Thanksgiving just another imported American tradition — or a positive cultural exchange?
Q5. Would you prefer Irish retailers to focus on an Irish Shopping Saturday or a Green Shopping Day around this time to promote Irish Retailers?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364