- 48% of adults with mothers in Ireland will be buying a present for their mother this Mother’s Day.
- Of those who will buy a gift the average amount adults will spend is €125. Adults who have a positive relationship with their mother plan to spend €150.
- 70% of adults would describe their relationship with their Mother as positive with 39% of these saying it’s very positive.
- Of those buying a gift, 42% plan to buy flowers, 27% will buy a gift-card for a self-care experience, and 27% will bring her out for a meal.
- Over half (55%) of adults feel the role of mothers has become much more demanding compared to the past 20-30 years, with 24% of these feeling it’s much more demanding.
- When purchasing a gift for their Mother, 40% are influenced most by tradition, 36% are influenced by her hobbies, and 34% are influenced by budget.
- 1 in 3 adults (37%) say time together matters most to them on Mother’s Day, followed by thoughtfulness (31%), and then being left in peace (13%).
- 35% of adults say they never forget Mother’s Day and don’t need to be reminded, 33% say retail advertising reminds them, and 24% are reminded on social media.
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About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18th and 25th of February and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of adults nationwide:
Q1. Will you be buying a present for your mother this Mother’s Day?
Q2. What will you get for her?
Q3. How much are you expecting to spend?
Q4. What influences your gift choice the most?
Q5. Who reminds you that it’s Mother’s Day?
Q6. What matters most to your mother on Mother’s Day?
Q7. How would you describe your relationship with your mother?
Q8. Which best describes how the role of mothers has changed over the past 20–30 years?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364