Adults in Ireland will spend over €57 million on Father’s Day this year.
- In Ireland 1 in 2 adults celebrate Father’s Day and do something special for their dad.
- Of those who celebrate Father’s Day, 74% plan to give their dad a present and 13% might or sometimes get a present for their dad.
- Nearly half (49%) of those who buy presents will get a Father’s Day card, and 1 in 4 (26%) will bring them out for dinner.
- 53% of adults think Father’s Day is a commercial holiday, but its still good to celebrate it and 15% think its overly commercial and it shouldn’t be celebrated.
- More than 1 in 3 (36%) say that their favourite Irish Father’s saying is ‘Have you asked your mother’, 26% say their favourite is ‘Were you born in a barn?’, and 17% say its ‘As long as you’re living under my roof, you’ll…’.
- Over half (58%) of adults think that Fathers should be more honoured by society in general, and 57% think Fathers should be more honoured by the media in Ireland.
- 51% of adults think that Fathers should be more supported but only when there is gender equality for parents in Ireland.
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About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 29th of May and 5th of June and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of adults nationwide:
Q1. Do you celebrate Father’s Day?, meaning do you do anything special for your Father?
Q2. Do you think Father’s Day is a commercial holiday?
Q3. Do you give your dad a present for Father’s Day?
Q4. What kind of present would you usually give your father?
Q5. Why don’t you “celebrate” Father’s Day?
Q6. Roughly, how much money will you spend on your Father’s Day present?
Q7. What is your favourite Irish Father’s saying?
Q8. Please state how much you agree or disagree with the following statements.
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364