News
November 26, 2025 by admin
2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024. Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.
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November 21, 2025 by admin
With Black Friday coming up on the 28th of November, 64% of adults (up 2% over 2024) plan on buying from stores and online, with spend down €36 million from 2024 . The average spend per person is down to €170 compared to €190 in 2024. iReach insights ran a Nationwide Survey in
November 18, 2025 by admin
2 in 5 adults (40%) think that Thanksgiving is more of a shopping holiday rather than a family tradition. This is highest for Millennials (aged 25-34) at 53% thinking its more of a shopping holiday. More than 1 in 3 adults (36%) see Thanksgiving as a Family Tradition with 36% believing it is a
November 12, 2025 by admin
This is highest for Millennials (aged 25-34) with 48% feeling Ireland should have its own version of Thanksgiving. • More than 1 in 3 adults (35%) think Thanksgiving is becoming a more recognised celebration in Ireland. • 44% of adults think younger generations in Ireland are more open to celebrating Thanksgiving, highest for Millennials at
October 29, 2025 by admin
72% of adults will spend money on Halloween sweets, decorations, costumes, etc. which is down 6% from last year. The majority of adults (80%) feel that retailers should reduce single-use plastic packaging for Halloween products. This is highest for adults aged 25-34 with 90% agreeing retailers should switch to single-use plastic.
October 6, 2025 by admin
16% of adults think they will be better off financially after the Budget announcement with Government Ministers are suggesting that adults in Ireland will be better off by a modest amount at around €10-€20 a week. Of those expecting an increase in their finances, the average amount adults expect to be better
October 6, 2025 / October 6, 2025 by admin
• 78% of adults feel the next President should have political experience. o This is highest for Boomers with 82% feeling the next President should have political experience. • When asked what are the most important quality the next President should have; o 28% of adults say it’s a connection with ordinary people o 20%
September 10, 2025 by admin
74% of adults aged 18-24 agree that seeing children returning to school makes them glad they’re an adult with 51% of these strongly agreeing. Over 1 in 3 adults (38%) think that the school years are the best years of your life with 15% of these strongly feeling this. Nearly half (48%) of
September 5, 2025 by admin
Only 13% of adults in Ireland know that England is hosting the Women’s Rugby World Cup 2025. Over 1 in 5 adults (23%) are likely to watch The Irish Team play their next match against Spain on the 31st of August, with 11% of these very likely to watch it. 30% of adults aged
July 30, 2025 by admin
• Over 1 in 3 adults (67%) support tax stamps to tackle the illicit trade of e-cigarettes with 37% of these strongly supporting a tax stamp. • Health groups say the Government must do more to protect young people from vaping, 56% of adults think the Government should restrict youth appealing flavours, colours, and packaging.
July 15, 2025 by admin
2 in 3 adults (66%) think Gen Z are more self-care focused than older generations, especially when it comes to proactive wellbeing and mental health. International Self-Care Day is observed annually on July 24th. It’s a day dedicated to promoting the importance of self-care as a fundamental aspect of overall well-being, encompassing physical, mental, and
July 3, 2025 / July 3, 2025 by admin
46% of adults in Ireland think the response of the Irish government to the war in Palestine has been good with 10% of those thinking it’s been very good. Over half (53%) of males in Ireland think the response of the Irish government to the war in Palestine has been good versus 40% of females
We are bombarded with so many sources of disinformation and misinformation, the majority of adults (77%) rely on TV and traditional news for updates on the conflict in Gaza. 47% rely on international media for updates about the conflict in Gaza and 41% rely on social media for updates. 65% of adults aged 25-34 primarily
Only 1 in 5 adults in Ireland (20%) believe that Ireland is on track to meet its climate targets. • Over half (58%) of adults think that the Transport sector in Ireland contributes most to Ireland’s greenhouse gas emissions, followed by Technology/ Data Centres (51%), and then Agriculture (50%). • In order to help Ireland
June 6, 2025 by admin
Adults in Ireland will spend over €57 million on Father’s Day this year. In Ireland 1 in 2 adults celebrate Father’s Day and do something special for their dad. Of those who celebrate Father’s Day, 74% plan to give their dad a present and 13% might or sometimes get a present for their
June 5, 2025 by admin
In Ireland 780,000 adults have purchased second-hand clothes in the last year totaling over €61m in 2024. 35% of adults have or plan to purchase second hand clothes/ accessories, of these 46% are Gen Z’s. Gen Z adults have on average spent €6.5 million on second hand clothes or accessories in the last
14% of adults currently own cryptocurrency, with 27% of adults aged 18-28 owning crypto. • Of those who plan to buy cryptocurrency in 2025, 54% plan to buy Bitcoin, 29% plan to buy Ethereum, 20% plan to buy Solana (SOL), and 20% plan to buy Ripple (XPR). • More than 1 in 3 adults (69%)
March 4, 2025 by admin
Only 1 in 3 adults (34%) agree that employers in Ireland are doing enough to reduce the gender pay gap, with only 1 in 5 females (22%) agreeing. International Women’s Day International Women’s Day (IWD) 2025, focuses on the theme “Accelerate Action.” This theme emphasises the urgency of advancing gender equality, highlighting that, at
Adults in Ireland have spent on average over €61 million on second hand clothes or accessories in the last 12 months. In Ireland 780,000 adults have purchased second-hand clothes in the last year totaling over €61m in 2024. 35% of adults have or plan to purchase second hand clothes/ accessories, of these 46%
February 18, 2025 / February 18, 2025 by admin
5 years on from the Covid pandemic, 57% of adults are still feeling the effects. Over half (55%) of adults still have challenges with their mental health post Covid. 57% of Adults have a Hybrid mix of Work Environments. The COVID-19 pandemic had significant impacts on employment in Ireland, with wide-ranging economic and social consequences.
December 17, 2024 by admin
It is estimated that an extra €70,773,300 will be spent over Christmas by people using credit vs. those not. Adults in Ireland will spend €955.30 on Christmas food, drink, gifts, and decorations this year. 15% of adults tend to use credit (loans or credit card) for Christmas shopping. This number is highest for
November 20, 2024 by admin
With Black Friday coming up on the 24th of November, 62% of adults plan on buying from stores and online this Friday up 14% in 2023. 50% of adults feel that Black Friday promotions make it easier for me to afford a particular gift or purchase before Christmas, up 13% from 2023. Of
November 19, 2024 by admin
More than 1 in 10 (11%) are now more likely to vote for a current coalition party given Trump’s election. Nearly half (49%) of adults think that with Trump as the next US President there will be a negative impact on the cost-of-living in 2025. Of those who think there will
November 19, 2024 / November 20, 2024 by admin
Over half (58%) of adults think with Trump as President it won’t create an environment for a ceasefire in the Middle East Conflict. • 64% of adults think the world will be a more dangerous place with increased regional conflicts with Trump as President. Of these, 31% think the world will be much more dangerous.