Project Background
Pinergy is an Irish energy transition company supplying 100% renewable electricity and smart technology solutions to homes and mainly businesses. They focus on data-driven energy management, offering smart metering, solar PV installations, EV charging, and Pay As You Go plans to help customers monitor and reduce energy consumption. Pinergy strategic focus is shifting from residential to business sectors.
Methodology
On behalf of Pinergy, iReach run a comprehensive Brand and Switching Tracker survey of Business Decision Makers, and delivering almost 700 responses across 2 annual waves. Our proprietary Business Decisions Research panel comprises of over 9000 decision makers in companies of all sizes in Ireland. For Pinergy, the SME segment is most important with specific target sectors including Property, Business Services and Hi-tech amongst others.
Insights
The Tracker waves are now aligned with Sales, Marketing and Media campaigns to directly connect shifts in a wide range of performance KPIs with particular focus on increasing Switching to 100% Sustainable and Smart Metered energy solutions. Analysis is deliver the SME Size, Regional as well as Industry perspective to maximise campaign effectiveness and return on investment (ROI).